Community News·February 27, 2026·5 min read
UpPluck Social pledges $39,960 in free websites for 40 local businesses.
A landmark community partnership will equip forty Central Massachusetts entrepreneurs with professionally built websites, Pipeline Navigator CRM, and a clear runway to compete online.
The Wachusett Business Incubator is proud to announce a landmark community partnership with UpPluck Social LLC, a Winchendon-based digital marketing and AI automation firm. UpPluck has formally pledged $39,960 in professional website development and digital marketing services to support local entrepreneurs across North Central Massachusetts.
"Every business deserves a professional digital presence — and forty of them are about to get one, on us."
Forty websites. Forty local businesses.
Under the terms of the pledge, UpPluck Social will design, develop, and deliver forty (40) professional websites for businesses and entrepreneurs selected by WBI. Each website represents a sponsored development value of $999 — a complete, credible online presence that helps founders establish trust, increase visibility, and open the door to digital commerce.
Pipeline Navigator CRM included.
In addition to a professionally built website, each selected business will also receive access to Pipeline Navigator CRM, UpPluck's proprietary all-in-one business management and marketing platform.
- Social media scheduling and posting tools
- Email marketing campaigns
- SMS marketing for time-sensitive promotions
- Full CRM to track leads, contacts, and sales pipelines
Ongoing hosting and support — $25 a month.
Following delivery, selected businesses will have the option to continue with full website hosting, SSL security, and complete access to Pipeline Navigator CRM at a deeply discounted rate of just $25 per month. That covers reliable hosting and maintenance, secure HTTPS, and continued access to every marketing tool on the platform.
Apply for the website grant
Are you one of the forty?
WBI is selecting forty local businesses to receive a free professionally built website and CRM platform. If you're a small business owner or aspiring entrepreneur in North Central Massachusetts, we want to hear from you.
- Local business or entrepreneur in our region
- Clear business identity, products, or services to feature
- Ready to participate in onboarding and content collection
Our shared mission.
"Every business deserves a professional digital presence," said Osvaldo "OZ" Rodriguez, Founder, President & CEO of UpPluck Social LLC. The pledge reflects values shared by both organizations — empowerment, innovation, and community investment.
Together, WBI and UpPluck will equip forty local businesses with the websites and marketing tools they need to thrive in today's digital economy — strengthening the foundation of our regional business community one website at a time.
About UpPluck Social LLC.
Based in Winchendon, Massachusetts, UpPluck Social offers business solutions, virtual assistants, digital marketing, and AI automation through its family of brands: VAS360, OwlHoot Media, and Pipeline Navigator AI. Learn more at uppluck.com.